As is my tradition at the end of each year, I’d like to share experiences, failures, and successes from 2017.
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Published on January 9, 2018. Written by Pippin Williamson. Filed under Thoughts .
On December 14, 2016, my team and I pushed a significant change to our Easy Digital Downloads products: we increased the price on all extensions by 50-250%. Yes, you read that right: up to a 250% price increase on certain plugins. This change was done for a number of reasons, which I will get into shortly, and has resulted in a very interesting last three months. Since I have always been very open with my company’s financials, I would like to now share some reflections on the change that we made and to also share some of the aftermath of the change.
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Published on March 21, 2017. Written by Pippin Williamson. Filed under Thoughts.
It is that time of year again! As in years past, I like to look back on the previous twelve months and see how we did. In this year’s review, I will share revenue numbers, challenges, achievements, insights, and more about my business building and selling WordPress plugins.
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Published on January 9, 2017. Written by Pippin Williamson. Filed under News, Thoughts .
Four and a half years ago, I released Restrict Content Pro on Code Canyon.net. It was not my first big plugin, nor even the second, but it was the first one that I developed a more intimate relationship with. I heavily relied on the plugin for my own site and thus had a greater commitment to it than the large plugins that came before. For the first two years, the plugin thrived. I updated it constantly and continued to push it further and further. In 2014, however, I began to lose touch with the plugin as my other two big projects, Easy Digital Downloads and AffiliateWP, dominated more and more of my time.
I continued to let Restrict Content Pro dwindle for nearly two years before making a decision. I had several options. I could let it die a slow, drawn out death, I could sell it, or I could work to bring it back to life and let it kick ass again.
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Published on August 25, 2016. Written by Pippin Williamson. Filed under Thoughts .
Every few months some thought strikes me and I cannot get it out of my head. Recently it was the importance of finding a balance between generosity and being selfish.
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Published on February 25, 2016. Written by Pippin Williamson. Filed under Thoughts.